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Who owns Florim and how it shapes luxury surfaces

by Nicola Maganuco 23 Jul 2025
Who owns Florim and how it shapes luxury surfaces - Zicana Boutique

Who Owns Florim? A Legacy of Italian Excellence and Sustainability

When seeking premium sintered and porcelain surfaces for elegant interiors or ultramodern facades, few brands resonate globally with the refined luxury of Florim. But for discerning homeowners and trade professionals alike, the question often arises: Who owns Florim, and what values underpin this leading name in contemporary surface design?

In this article, we examine the ownership and guiding philosophy behind Florim, its contribution to material innovation, and how its collections elevate the most ambitious residential and commercial projects. Whether you are an architect researching porcelain tiles for an ultra-clean kitchen aesthetic or a homeowner embarking on a luxury renovation, understanding the brand you specify matters.

Florim: An Icon of Italian Industry with Family-Owned Roots

Florim S.p.A. is a privately owned Italian company, headquartered in Fiorano Modenese in the heart of Italy’s renowned ceramic district. The company is owned by the Luciano Benedini family, with Claudio Lucchese, Benedini’s son-in-law, now serving as President.

More than a typical legacy company, Florim merges tradition with forward-thinking innovation. The Lucchese family has consistently reinvested in automation, sustainability, and aesthetic research, positioning Florim as a global leader in luxury porcelain and sintered materials. As a family-owned entity, Florim embraces the time-honored values of craftsmanship while pushing technological boundaries to meet today’s sophisticated design sensibilities.

How Florim Is Shaping the Future of Luxury Surfaces

While the question of who owns Florim is important, the deeper story lies in how Florim influences luxury living. Their surfaces are not only beautiful—they are ethically manufactured, versatile, and engineered for high performance. In today’s competitive stone and surface market, those qualities distinguish the brand. Here's how:

  • Innovation in Production: Florim was one of the first companies to offer large format porcelain slabs suitable for countertops, furniture, and facades—rivaling the aesthetics of marble and granite with lower maintenance.
  • Sustainability Leadership: It operates fully energy self-sufficient plants powered by renewable sources and prioritizes water recycling and waste minimization.
  • Design Versatility: Florim slabs emulate natural materials—from Calacatta marble to concrete—making them ideal for both contemporary and classical applications.
  • Certified Performance: Their surfaces are scratch-resistant, stain-proof, UV-stable, and ideal for both indoor and outdoor use.

Zicana Boutique proudly curates the Florim Collection, offering designers and homeowners access to one of Italy’s most environmentally responsible and visually stunning material portfolios.

For those planning a luxury kitchen or spa-like bathroom retreat, don’t miss our Exclusive Offers Collection, which includes select Florim styles. And for a limited time, you can Use Promo Code WELCOME100 for $100 off any order over $1,000.

Florim vs. Other Surface Brands: What Sets It Apart?

While Zicana Boutique offers elite surface brands like Fiandre Collection and Laminam Collection, Florim distinguishes itself through a harmonious blend of Italian design heritage and ecological integrity. The company maintains total control over its production chain, allowing it to balance beauty, strength, and sustainability—a combination prized by leading architects globally.

Florim’s large-format porcelain slabs rival the look of natural materials found in our Marble Slabs Collection while providing greater durability and ease of maintenance in high-use areas. This makes it a popular specification for educational institutions, restaurants, hospitality groups, and contemporary homeowners alike.

Applications of Florim in Luxury Design

From stunning waterfall kitchen islands to architectural facades, Florim’s surfaces allow for ultra-clean lines without compromising elegance. The minimal grout lines and wide range of finishes—matte, polished, structured—make it an interior designer’s dream. Here are some popular high-end applications:

  • Kitchen Countertops and Backsplashes: Heat- and stain-resistant, perfect for sophisticated culinary areas.
  • Bathroom Walls and Vanities: Florim’s marble-look finishes enrich high-humidity environments.
  • Flooring and Facades: Their large slab format eliminates excessive seams, creating a continuous flow of texture.
  • Custom Furniture: Embrace innovation with surfaces from our Furniture & Decor Collection crafted using Florim porcelain for unparalleled durability.

If your project includes tailored applications such as oversized vanity walls or sculptural islands, explore our Made-to-Measure Custom Countertops service—perfect for Florim slab personalization.

Frequently Asked Questions

Is Florim a luxury brand?

Yes. Florim is considered a leading ultra-premium brand in the sintered porcelain industry. It is trusted by designers, architects, and luxury property developers globally for both its aesthetic refinement and sustainable engineering.

Are Florim slabs better than natural stone?

Florim slabs are not necessarily better, but offer different benefits. They mirror the aesthetics of natural stone with added resistance to heat, UV, scratches, and stains. Unlike some natural stone, they require little to no maintenance and are less porous—ideal for modern, high-use spaces.

Where can I buy Florim slabs?

You can acquire genuine Florim slabs from Zicana Boutique’s curated Florim Collection. We offer more than just inventory—we provide design-conscious guidance tailored to your vision.

What is the best porcelain slab for kitchens?

Florim’s marble- and stone-look porcelain slabs are among the best options for kitchen surfaces due to their heat resistance, visual impact, and ease of maintenance. Other top contenders include slabs from the Porcelain Slabs Collection at Zicana Boutique.

Experience the Timeless Elegance of Florim with Zicana Boutique

Now that you understand who owns Florim and why this Italian powerhouse leads in sustainable surface innovation, it's time to explore how you can incorporate Florim into your next bespoke kitchen, bath, or commercial project. Zicana Boutique’s design team is ready to guide you through a world of refined possibilities.

Explore our curated Florim Collection and uncover the soul of Italian surface craftsmanship. Don’t forget to take advantage of our Exclusive Offers Collection and receive instant savings with Promo Code WELCOME100 for $100 off any order over $1,000.

Zicana Boutique is where visionaries source surface materials that define their legacy. Let us help craft yours.

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