Who Owns Florim and Why It Matters to Designers

When specifying products for high-end residential or commercial projects, discerning designers and homeowners seek authenticity, innovation, and quality. Among the world’s leading porcelain surface brands, Florim consistently stands out. But for those looking deeper into materials for architectural expression, it’s essential to understand not just what a product is — but who stands behind it. So let’s answer the frequently searched question: Who owns Florim, and why does this matter in the world of design?

Informed product selection begins with understanding the people, philosophy, and vision guiding how those products are made. And with luxury materials like porcelain slabs — used in everything from wall cladding and countertops to bespoke furniture and facades — that context matters more than ever.

The Ownership Behind Florim

Florim is **proudly Italian and family-owned**, part of the internationally respected Gruppo Florim, which has shaped the ceramic and porcelain tile industry for over 60 years. The company remains under the stewardship of the Lucchese family, with Chairman Claudio Lucchese, son of the company’s founder Giovanni Lucchese, continuing the legacy. This ownership model is significant — especially in today’s age of consolidations and anonymous investors — because it allows Florim to maintain its heritage, craftsmanship, and ethical commitments.

While many surface brands answer to shareholders, Florim answers to passion, performance, and creativity — values embedded by its founders and carried forward in every slab. For architects and designers, working with a company like Florim means more than product specifications; it’s about aligning with a genuine design philosophy.

Why Florim’s Ownership Matters to Specifiers and Homeowners

Whether you're remodeling a luxury kitchen or conceptualizing a boutique hotel, understanding the roots of your material suppliers helps you better convey your vision and meet your clients’ standards. Here’s why Florim’s ownership structure is particularly relevant:

• Commitment to Design Innovation: With access to cutting-edge research and Italy's rich design tradition, Florim develops porcelain surfaces that mimic natural stone and metal with near-photographic realism. The family-owned independence fuels a culture of original design, not just trend-following.
• Environmental Stewardship: Florim invests significantly in sustainable manufacturing processes, including closed-loop water systems and solar power. Its leadership places long-term planet-centered strategies above short-term ROI — a decision made easier without corporate shareholders.
• Vertical Integration: Florim owns its manufacturing, design, and distribution processes. This ensures quality control, traceability, and reliability — essential for luxury specifications.
• Authenticity and Consistency: Owned and operated by those invested in its legacy, Florim maintains consistent vision across collections like FLORIM Stone, Rex, and CEDIT — brands that cater to high-end and avant-garde design projects alike.

At Zicana Boutique, we proudly feature the entire Florim Collection, knowing our clientele values more than aesthetics — they value the story behind the surface.

Florim vs. Florim Stone: What’s the Difference?

A frequent misconception among clientele is that Florim Stone is a separate manufacturer. In fact, Florim Stone is Florim’s premium porcelain line, engineered specifically for large-format applications like countertops, backsplashes, islands, and statement wall installations. These sintered stone slabs are ideal for residential or commercial spaces where durability meets elegance.

Compared to natural stone, Florim Stone offers zero porosity, high scratch resistance, and unmatched visual uniformity — especially in spaces where natural materials may pose maintenance challenges. Explore our Sintered Stone Slabs Collection to appreciate the breadth of performance-driven designs Florim offers.

Looking to save on your next porcelain slab project? Don’t miss out on our Exclusive Offers Collection and take advantage of our Use Promo Code WELCOME100 for $100 off any order over $1,000.

Florim’s Design Legacy and Impact on Global Aesthetics

The Florim brand thrives at the intersection of design culture and industrial capability. Its portfolio includes collaborations with architects and artists through ventures like CEDIT, advancing the design conversation into conceptual territory while maintaining functionality. Whether you are outfitting a luxury boutique, a modernist villa, or a standout kitchen, Florim’s professionalism and design language support ambitious visions.

Pairing seamless integration with surface performance, Florim slabs harmonize effortlessly with natural stone choices. For added visual drama, consider pairing Florim porcelain with bookmatched pieces from our Marble Slabs Collection or textural contrasts from the Onyx Slabs Collection.

FAQs About Florim

Is Florim made in Italy?

Yes. All Florim products are made in Italy using advanced manufacturing systems in their expansive facilities, located primarily in Fiorano Modenese. This offers unbeatable quality, consistency, and authentic craftsmanship synonymous with Italian design.

How does Florim compare to natural stone?

While both offer stunning aesthetics, Florim's sintered porcelain surfaces provide uniform performance advantages, such as extreme durability, heat resistance, and zero maintenance. For designers, Florim works beautifully in tandem with materials like Quartzite or Limestone when a layered material palette is desired.

Can Florim surfaces be used outdoors?

Absolutely. Florim’s resistance to UV light, frost, heat, and moisture makes its slabs an ideal solution for exterior facades, outdoor kitchens, or patios — where natural stone might struggle without sealing or weathering maintenance.

Is Florim considered an eco-friendly surface manufacturer?

Yes. Florim is a B Corp-certified company, reflecting its commitment to sustainability, social equity, and transparent governance. Its production involves renewable energy and rigorous recycling protocols, making it a top choice among eco-conscious designers.

Elevate Your Next Project with Florim From Zicana Boutique

Understanding who owns Florim opens a door into design values as rich as the surface designs themselves. For creators and visionaries, sourcing from a family-owned Italian excellence brand means aligning with beauty born of heritage, technology, and trust.

At Zicana Boutique, we curate the most exquisite material library in the world, with a vast selection of luxury porcelain, natural stone, and sintered surfaces. Explore the complete Florim Collection today or combine it with our highly specialized Made-to-Measure Custom Countertops program for impeccable fit and finish.

Looking for added value? Take advantage of our Exclusive Offers Collection and apply Promo Code WELCOME100 for $100 off any order over $1,000. For personalized service, our expert design consultants are standing by to help you specify the perfect material for your next luxury project — contact Zicana Boutique today.